Analytics Stack
Master the Data Stack
GA4
Python
BigQuery
Tableau
The future of marketing is data-driven. Master the analytical tools and predictive models needed to forecast customer behavior, optimize ROAS, and make decisions backed by hard numbers.
Go beyond pageviews. Learn custom event tracking, predictive audiences, and how to use BigQuery to analyze raw GA4 data for deep insights.
Learn the basics of Python to automate data cleaning, API connections, and generating custom marketing reports at scale.
Building models to forecast Customer Lifetime Value (LTV) and churn rates. Learn how to target high-value customers before they even buy.
Stop testing random ideas. Learn how to design scientifically valid A/B tests and calculate statistical significance using Python.
Master the art of data storytelling. Build stunning, automated dashboards that stakeholders can understand and act upon instantly.
Learn how to query marketing databases directly. Master Joins, Aggregations, and subqueries to pull the exact data you need without IT help.
GA4
Python
BigQuery
Tableau
Basic high-school math is enough. We focus on the practical application of data in marketing, not complex theoretical calculus.
Yes, you will learn the essential Python and SQL needed for marketing analytics. We keep it focused on what you actually need in a marketing role.